Robert Levy, David Jaffe and Irving Landsman created the Fashioncraft Jewelry Company in New York in 1942. They used the
several marks including Fashioncraft, Fashioncraft Robert, Robert and Original by Robert . The company became Robert Originals
Inc in 1960.
In 1975 David Jaffe's daughter began work for the company. By 1979 and after Jaffe's retirement, the name became "Ellen designs for Robert Originals" and in 1984 it became "Ellen Designs".
The fabulous beaded jewelry made by this company have often been compared to the work
of Miriam Haskell and Stanley Hagler due to the similar use of filigree and intricate
Vintage and Antique Jewelry Research Information